Bulletproof to expand across 20,000 stores in US

Bulletproof 360 has announced that distribution of its food and beverage products will expand to more than 20,000 new retail stores throughout the United States from March to May, 2019. The company’s products, including Bulletproof Coffee and ready-to-drink cold brews, will launch in Costco, Target, Sam's Club, Walmart, Publix, H-E-B, Safeway, Quality Food Centers, Ralphs, Meijer, Lifetime Fitness, Fred Meyer, and King Soopers. “Offering Bulletproof products in this array of mainstream retail stores will introduce the brand and create access for millions of people who previously could not find Bulletproof. These new consumers now have an opportunity to take control of their physical and mental well-being through Bulletproof's beverages, food, and supplements,” says Anna Collins, President and Chief Operating Officer of Bulletproof. “We're excited to welcome these new retailers and health-conscious shoppers into the Bulletproof community.” Bulletproof says it will take the master brand approach for its on-shelf strategy by grouping its offering of products together, enabling shoppers to gain easier access to the Bulletproof system. This model will help consumers new to Bulletproof understand the combined benefits of the brand's various products and how they can be used to achieve personal health goals. In recent years, Bulletproof says it has received total funding of US$68 million, enabling it to double its product portfolio year-over-year. Bulletproof is currently available at Whole Foods, CVS Pharmacy, Wegmans, Sprouts, and Vitamin Shoppe retail locations nationwide.