Thailand’s Café Amazon has expanded to become one of Asia’s largest coffee chains since it was founded in 2002, and it is now stepping up its international expansion ambitions.
Operated by PTT Oil and Retail Business Public Company Limited, there are now more than 5000 Café Amazon outlets worldwide that, between them, sold more than 107 million cups of coffee in the second quarter of 2025 alone.
Sourcing beans from farms in northern Thailand, including in the Pang Khon, Phah Lang, Mae Wang, and Doi Inthanon regions, Café Amazon says it is pushing deeper into its global markets of Laos, the Philippines, Japan, Oman, and Bahrain through a franchise service model.
It is also scaling its OASYS hub in Ayutthaya, an integrated complex that covers Café Amazon’s roasting, bakery production, distribution, and barista academy operations, and has expanded its ‘Café Amazon for Chance’ program to more than 430 outlets across Thailand.
The program provides employment for underprivileged groups including hearing-impaired and elderly to showcase the brand’s desire to serve as a community platform.
News of Café Amazon’s desire to scale its international operations in these key global markets has come following its recent likely withdrawal from Vietnam after five years of attempting to break into a competitive local market.
Joint investor Centel withdrew from the Café Amazon joint venture in Vietnam in October, which also involved the dissolution of the entity operating the chain in the market.
A PTT subsidiary holds 60 per cent of the investment in Café Amazon Vietnamese operations, while Centel held 40 per cent.
