International coffee company Cafetex Group has signed a strategic partnership with global commerce and distribution platform Komerz Ltd, which sees Komerz become the exclusive distributor for Cafetex products in the United Kingdom (UK).
Cafetex Group is the company behind flavoured coffee brands Beanies and Coffeeway. The partnership builds on Komerz’s strategy to integrate high-potential global consumer brands into its AI-powered distribution platform.
Through the agreement, Cafetex Group will gain access to Komerz’s omni-channel distribution network. The partnership is expected to generate £5 million (US$6.81 million) in revenue in the first year, with forecasts exceeding £20 million over the next four years, according to Komerz.
CEO of Cafetex Group Ioannis Benopoulos says the new partnership marks the end of the brand’s search for a partner that can help strengthen Cafetex’s presence in the UK.
“We’ve long looked for a partner who could bring our brands to scale in the UK while maintaining our commitment to quality, innovation, and customer engagement,” says Benopoulos.
“Komerz offers the reach and intelligence we need, especially with its focus on integrated growth across physical and digital retail. This is a key step in deepening our presence in one of Europe’s most exciting coffee markets – particularly in the flavoured segment where Beanies is already a category leader.”
CEO of Komerz Ltd Ramesh Krishnamurthy says Cafetex’s status as a leading flavoured-coffee brand makes it the strongest candidate through which to enter the coffee market.
“This partnership is a major milestone for Komerz as we enter the coffee space with a trusted and innovative partner like Cafetex Group,” says Krishnamurthy.
“Beanies and Coffeeway have already proven themselves globally, and Cafetex’s leadership in flavoured coffee – combined with their strength across all formats including instant, pods, ground, and ready-to-drink – perfectly aligns with current UK consumer preferences.
“We’re excited to scale these brands and make them household names across the UK through our tech-driven distribution model.”
