Caffe Culture London welcomes 4662 visitors over two days

Caffè Culture, which took place from 16 – 17 May at Olympia in London, welcomed a record attendance of 4662 visitors and over 230 exhibitors in attendance over the two days, marking a 5 per cent increase in visitors numbers year-on-year. “Caffè Culture is now operating in an extremely busy marketplace with a whole host of coffee based events having popped up within the last few years,” said Event Director Elliot Gard in a statement. “We are however delighted that the industry’s original and best trade event continues to deliver exactly what it set out to do – the most comprehensive resource for UK café and coffee bar businesses.”  Visitors who came to this year’s event met with suppliers of thousands of products and services specifically designed for the café bar market, and had free access to a program of seminars with the Caffè Business Theatre and, new for 2012, the Caffè Culture Taste Experience – offering advice and support on everything from ensuring that visitors were up to date on the latest in barista skills and techniques through to how to go about choosing the right teas, coffees and chocolates for their businesses. The event also teamed up with the Coffee Boys to create a one-day Marketing Masterclass where Johnny Richardson and Hugh Gilmartin explained 50 separate step-by-step techniques that can be used to increase sales.    “The show has once again been a delivered for exhibitors and visitors, with thousands of new business relationships forged,” said Gard. “We have already seen 40 per cent of exhibitors rebook their stands for 2013 and are very much looking forward to further developing the event and continuing to grow CaffeCulture.com, ensuring Caffè Culture’s continued relevance and success.”