Italian coffee machine manufacturer Cimbali Group has added Indian company Fresh & Honest to Faema’s official distribution network in India.
Cimbali Group and its espresso machine brand Faema are expanding their influence into one of the fastest-growing regions in the coffee market globally. Last year marked a record year for the Group in India, with volume growth of 50 per cent and value growth of 134 per cent compared to 2023. Cimbali says the results confirm the strength of its strategy and the appeal of the Indian market.
The partnership between Faema and Fresh & Honest will focus on the hospitality, restaurant and cafe sector, as well as the rapidly growing specialty coffee market in India.
Established in 1996, Fresh & Honest is a well-known name in the local coffee market. Cimbali Group says it’s recognised for delivering quality brews and is a leader in the hotels segment. With nearly three decades of experience, the brand is said to have helped shape India’s evolving coffee culture through its commitment to taste, reliability, and innovation.
“Fresh & Honest shares with us the core values that define our way of doing business: quality, innovation, customer proximity, and an authentic passion for coffee. It is precisely this passion that drives us every day as we bring our solutions to a vibrant market like India, with the aim of creating concrete and lasting value”, says Boris Nava, MEIA Branch Director of Cimbali Group.
Fresh & Honest CEO Venu Madhav highlights that the partnership is moving the company in a positive direction.
“This partnership marks a significant step in the brand’s mission to democratise access to premium coffee experiences across India, bringing global standards to local tastes”, says Madhav.
