CoffeeBot Malaysia has partnered with fintech and digital engagement company OneOne to gamify its vending machines, with 30 selected machines now featuring “digital rewards, gaming perks, and lifestyle benefits” to its users.
CoffeeBot Malaysia is the nation’s largest smart coffee vending network. The machines selected to be involved as part of the partnership are strategically located across MRT stations and university campuses to ensure high visibility.
OneOne is a key platform for ONEVERSE, which operates in multiple markets across Southeast Asia.
ONEVERSE Chief Business Officer Jasmine Lee says the goal of the partnership is to merge rewards with convenience.
“This collaboration enhances our ability to reach users where it matters most, on the ground,” says Lee.
“By merging digital rewards with everyday convenience, we’re creating a seamless experience that brings value to both gamers and coffee lovers.”
A statement from CoffeeBot Malaysia says the partnership with OneOne will “meaningfully enhance [the] user experience” and “allows us to bring something extra to our customers”.
