Costa Coffee and Emirates Leisure Retail (ELR) have signed a new agreement to extend their existing long-term partnership until 2040.
The renewed contract comes some 26 years after the two brands started working together and opened the first franchise Costa store outside the United Kingdom.
Now, more than 160 Costa Coffee stores operate in the UAE as a result of the partnership, with ELR also recently named the International Franchise Partner of the Year at Costa’s International Partner Forum.
Costa Coffee CEO Philippe Schailee says the partnership with ELR showcases the benefits of longstanding franchise agreements.
“Our partnership with Emirates Leisure Retail is a brilliant example of what’s possible when shared passion meets continuous innovation,” he says.
“Together, we’ve built something truly special: a partnership rooted in trust, excellence, and the belief that great Costa coffee brings people together.
“These new agreements reflect our mutual commitment to the future and our confidence in continuing to grow, innovate, and deliver exceptional experiences for customers.”
ELR CEO Tyrone Reid says the renewed agreement will enable the companies to continue to build on its existing 26 years of collaboration.
“Costa Coffee has been a trusted partner for us at Emirates Leisure Retail since 1999 and our collaboration continues to inspire and energise us,” says Reid.
“Being named International Franchise Partner of the Year was a proud moment for our entire team and a reflection of our shared ambition and relentless focus on customers.
“With these new agreements, we’re excited to take the next step in our journey together, continuing to set new standards for coffee excellence and customer connection in UAE.”
