Deliveroo, Costa Coffee and pub chain BrewDog are growing in value faster than any other United Kingdom brands, according to the 2019 BrandZ Top 75 Most Valuable UK Brands report.
Costa Coffee was ranked 47 on the overall list, with a 48 per cent increase in value. The report says the purchase of Costa Coffee by Coca-Cola has boosted its value.
The report says while UK brands remain well known and loved among consumers, the rate of their growth continues to fall behind brands in the BrandZ Global Top 100 – which are worth seven per cent more than they were in 2018 – as well as those in other European markets.
The total value of the BrandZ UK Top 75 declined 3% over the last year. Their growth is also slower than the global economy, which expanded 3.7% over the last year.
“Consumers perceive the fastest-growing UK brands as innovative and dynamic, with a sense of momentum and a clear point of difference. They have built strong emotional connections and have great communicative power to tell their story,” says David Roth, Chairman on BrandZ.
“However, to keep up with accelerated growth of other global brands these brands must now work to build on their strengths and continue to deliver a fantastic customer experience, one of the key drivers of success for disruptive brands.”
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