Cropster’s product for brew consistency management in cafes, Cropster Cafe, now facilitates automatically capturing brew data from La Marzocco’s IoT ready (internet connectable) espresso machines.
While many modern espresso machines record basic brew and machine health, few have the built-in internet connectivity that is required to make this data actionable in a wider cafe business context.
Austria-based coffee software experts Cropster and espresso machinery experts La Marzocco recognised this shortcoming and teamed up to build a plug and play interface that automatically captures key brewing parameters from IoT ready models Linea PB, GB5, KB90, and more models to be introduced over time.
“La Marzocco is leading the pack with espresso machines that are shipped with smart IoT technology. Cropster has over a decade of experience integrating coffee equipment data into management software for coffee businesses. Our customers communicated the desire to leverage brew data in their business and we knew we could provide an elegant solution for them”, says Isabelle Verschraegen, Product Manager for Cropster Cafe.
La Marzocco’s models collect brew time, brew water volume, temperature and, on models, the brew yield, among other data points. Via a built-in or retrofit gateway, connected Cropster Cafe accounts capture this brew data across multiple machines and locations in real-time.
Having witnessed Cropster’s success in evolving coffee roasting, La Marzocco has been eager to welcome Cropster to be the first third-party service provider for their new Pro-App.
“Cropster has proven their ability to innovate and add value to coffee roasters worldwide with “Cropster Roast” software. Given their track record, joining to be the launch partner of Cropster Café for La Marzocco internet connected machines was a simple decision.” says Scott Guglielmino, Senior Product Manager of La Marzocco.
By associating brew buttons to recipes, Cropster Cafe aggregates all captured data to generate reports on machine usage and brew consistency, by machine, location and brew parameters. Without any manual intervention, this makes it easy for cafe managers, trainers and bar staff to act on newly revealed facts.
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