Rozy Rana, Managing Director of Dormans Coffee in Kenya, shares her 2025 predictions for the coffee industry.
This will be a monumental year for Dormans Coffee as we celebrate 75 years of coffee excellence. This milestone reinforces Dormans’ legacy and offers us the opportunity both to reflect on our rich heritage and renew our commitment to building on the trust that our customers and partners have placed in us.
To mark this anniversary, we will honour our loyal customers with special limited-edition blends inspired by our journey since 1950, and make a meaningful impact through various community-driven and collaborative initiatives.
Innovation remains a cornerstone of our success. In 2025, we are exploring a partnership to introduce products developed with advanced brewing and extraction techniques. Additionally, we plan to scale technologies successfully piloted in 2024 designed to streamline operations, advance efficiency, and elevate customer experience.
Sustainability and ethical sourcing will shape the global coffee market, driven by evolving frameworks like the European Union Deforestation Regulation (EUDR). Dormans, with its deep-rooted commitment to sustainability, is well-positioned to lead this movement and meet these growing demands.
Climate change remains the greatest challenge, impacting crop yields and coffee quality. Coupled with new regulatory demands, the industry must adapt swiftly. Dormans is committed to bridging gaps in traceability, partnering with relevant bodies, and fostering resilience throughout supply chains.
My hope and wish are for those near and far to embrace coffee consumption, and for Dormans to exponentially advance our mission to improve communities with every cup of exceptional coffee. Together, we can create a future where coffee uplifts lives, one cup at a time.
This article was first published in the January/February 2025 edition of Global Coffee Report. Read more HERE.
