United States (US) coffee chain Dutch Bros Inc. has appointed a new Chief Shops Officer, Jennifer Somers, who will lead the company’s field organisation and shop operations, and oversee operational excellence, growth, and consistent brand execution across company-owned and franchise locations.
Somers has spent a decade in the restaurant industry. Most recently she served as Chief Operations Officer at CAVA, a Mediterranean fast-casual restaurant brand, prior to which she spent six years in various roles with Taco Bell.
Dutch Bros CEO Christine Barone says Somers’ track record of delivering strong organisational growth in the food and hospitality sector made her an “ideal fit” for Dutch Bros.
“Jennifer is a people-first leader who brings an incredible blend of strategic vision and hands-on leadership that will help propel Dutch Bros through our next phase of growth,” says Barone.
“Her track record of scaling high-growth, purpose-driven field organisations while staying grounded in culture and customer connection makes her an ideal fit for the role.”
Founded in 1992 by brothers Dane and Travis Boersma, Dutch Bros has since scaled to operate 1081 locations across 24 US states as of 30 September 2025.
Somers says the business is well positioned to embark on a new and exciting phase of growth within the competitive US coffee market.
“I’m thrilled to join Dutch Bros at such an exciting time for the company,” she says. “I’ve long admired the culture behind the brand and how ‘Broistas’ bring it to life for customers every day.
“As Dutch Bros continues to grow, I’m looking forward to partnering with field leaders to support our teams and deliver a consistent, exceptional experience at every shop, every time.”
