The 2023 Giro d’Italia has come to an end and saw Primož Roglič triumph. In its second year of sponsorship, Cimbali Group’s Faema attended with several initiatives in place.
One of these was enjoyed by more than 29,000 cyclists involved in a ‘challenge to the last pedal’ to raise money for charity. Seven million kilometres logged by cyclists, who each pedalled their own bike and added their distance through the Strava app, contributed to the support that Cimbali Group offers to disadvantaged communities in developing nations through the non-profit World Bicycle Relief (WBR). The more people pedalled, the bigger their impact.
The non-profit organisation specialises in large-scale, comprehensive bicycle distribution programs to help reduce poverty where even the most basic transportation options are lacking. Cimbali Group has been supporting WBR since 2021. In 2022, Cimbali Group’s support contributed to the more than 76,000 bicycles distributed by WBR, bringing the total number of bicycles to over 700,000.
This year, three Faema espresso machines were once again in the spotlight at every stage: the E61, e71Ee and Faemina – in a limited-edition Giro d’Italia version – the espresso coffee machine designed for domestic use and small businesses.
There has been a historic bond between Faema and the Giro d’Italia since the early 1950s. Its return as official sponsor starting in 2022 was an opportunity for the company to highlight the evolution of the innovative Faema brand. It intends to always give consumers a unique experience, just as the beloved competition has continued to do for more than 100 years.
For more information, visit www.faema.com
