Trade fair and exhibition organiser Fiera Milano is launching Host Arabia, a new trade fair in partnership with Semark, a Saudi event organisation for the food service sector.
Set to launch in Riyadh in 2026, the new trade fair will introduce Saudi Arabia to the format of HostMilano – a global exhibition for professional hospitality, out-of-home, and retail sectors.
As part of its Vision 2030’s framework, Saudi Arabia plans to construct more than 300,000 new hotel rooms and welcome 150 million tourists by 2030, marking it as a key player in the global hospitality market.
“This project marks the beginning of a new growth phase for the Group, focused on global expansion and enhancing our portfolio in high-potential markets, as outlined in our 2024-2027 Strategic Plan,” says Francesco Conci, CEO and General Manager of Fiera Milano.
“The Saudi professional hospitality market offers unique opportunities, with import values for HostMilano sectors rising to 456 million euros in 2023 and expected to reach approximately 600 million euros by 2027. Host Arabia aims to capitalise on this potential and reaffirms our ability to anticipate trends and promote Made in Italy in an increasingly competitive international context, expanding the scope of our exhibitions to key markets.”
Semark CEO Jad Taktak says the company is thrilled to collaborate with Fiera Milano on Host Arabia.
“For the past 15 years, our Saudi HORECA exhibition has led the region in showcasing food, beverage, and hospitality services,” he says.
“This partnership with Fiera Milano is poised to elevate the hospitality exhibition standard in Saudi Arabia, setting the stage for the largest hospitality gathering in the Kingdom and uniting the most influential players from around the world to explore opportunities and showcase the latest industry trends.”
For more information, visit host.fieramilano.it
