Franke Coffee Systems has announced its strategic partnership with Liang Fan, winner of the 2023 World Latte Art Championship. The collaboration aims to combine Fan’s skills and know-how with Franke Coffee Systems’ innovation and bring new solutions to the Chinese coffee market.
“Latte art demands precision and relentless practice for ideal and consistent results,” says Fan. “Through my engagement with Franke Coffee Systems, I’ve gained profound insights into their tireless pursuit of coffee excellence and technological advancements, reflecting my own philosophy.”
Fan will assume the role of brand partner for Franke Coffee Systems in China. With more than 13 years of experience in the coffee business, he is a lead trainer at the Barista Academy in Chongqing, China.
Fan says coffee machines with robust technological features help to significantly reduce manual training costs and optimise barista workflow. He says this allows baristas to focus on developing their favourite coffee products, enhancing flavours, and interacting with the consumers without worrying about quality and consistency.
“I appreciate Franke’s coffee expertise and their leading innovative technologies, which allow me to serve the perfect cup of coffee and create unforgettable coffee moments,” Fan says.
Fan will showcase his skills at the HOTELEX tradeshow in Shanghai from 27 to 30 March. His presence at Franke Coffee Systems’ booth marks the start of the partnership.
“This new collaboration demonstrates our unwavering and long-term commitment to the Chinese market, where we will continue to invest to bring unique solutions to our partners and Chinese consumers. China is a key market with a unique and fast-evolving coffee culture, and we want to combine the best of technology and craftsmanship to bring value and innovation to the coffee community in China,” says Stefan Niederberger, Vice President Asia Pacific at Franke Coffee Systems.
Visit the HOTELEX tradeshow and booth 1.2D12 to explore Franke Coffee Systems’ product portfolio.
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