Franke Coffee System’s BeyondTraditional product category and Mytico line have won the iF Design Award 2024 Gold.
The iF Design Award is presented annually by independent design institution iF International Forum Design in Hanover, Germany. For 2024, a jury of 132 independent experts evaluated almost 11,000 entries from 72 countries, of which only 0.7 per cent were awarded gold.
According to the jury, the Mytico line was awarded gold for its outstanding material authenticity and modularity.
“We are very proud to receive this important and exclusive award,” says Marco Zancolò, CEO of Franke Coffee Systems. “This is the first time that one of our coffee machines has received the coveted Gold Award. As a manufacturer of professional automatic coffee machines, it is very special to be among the top winners of this prestigious design label. Out of nearly 11,000 entries, only 75 truly outstanding competition entries were awarded Gold.”
The design of the Mytico line was developed by Emo Design in Italy in collaboration with a cross-functional team from Franke Coffee Systems. The development and design focused on the needs of customers and partners for a machine that celebrates the craft of traditional coffee making without requiring extensive training.
The iF Design Award 2024 Gold is the fifth major award for this product line. In addition to the renowned 2023 Good Design Award, Franke has received the Melbourne International Coffee Expo Product Innovation Award 2023, Smart Label Award from HostMilano and German Design Award 2023 for Mytico.
For more information, visit coffee.franke.com
