The world’s largest portfolio of licensed bagged coffee and K-Cup products has been acquired by Houston’s FreshBrew, in what the business is labelling as “one of the largest transactions in the coffee industry in 2025”.
The acquisition of White Coffee’s Branded Coffee licensed division has seen FreshBrew secure ownership of multiple licenses, enabling the company to develop, produce, and market coffee for major brands with established market presence.
It will handle the entire process, from roasting to grinding to distribution.
“FreshBrew is expanding its capabilities and growing the business,” says CEO of FreshBrew Group Al Ansari.
“Acquiring a respected, family-led company like this presented a rare opportunity to strengthen our position in the coffee industry.
“Now is the perfect time to join forces, as FreshBrew continues to grow with purpose. This move expands our offerings and diversifies our customer and consumer base.”
As a result of the move, FreshBrew says it will now “significantly expand its operations” to produce approximately 150,000 pounds (70,000 kilograms) of coffee per day.
White Coffee Corp Executive Vice President Jonathan White, and Vice President Gregory White will join FreshBrew’s executive team with a focus on growing its retail division.
“Our company has been our family’s life for decades,” says President of White Coffee Corp, Carole White.
“Seeing our brands and licensed partnerships carried forward by FreshBrew ensures that White Coffee’s history of quality and care will live on for future generations of coffee drinkers.”
Jonathan White hailed the acquisition of his family’s company as “a proud and emotional milestone”.
