Green Mountain Coffee Roasters has announced a collaboration with Academy Award Winner Kevin Costner to create a series of new coffee blends.
“Alongside the Green Mountain Coffee Roasters team, we embarked on a journey of exploration, experimenting with various concepts,” says Costner.
“They were able to help guide me through the process where my opinion was valued and incorporated. It was the best outcome I could have imagined.”
The first of the coffee blend varieties, Horizon Blend, will offer a bold and smokey dark roast inspired by the American West and will be available from 18 December.
Costner and Green Mountain Coffee Roasters worked to create a layered and complex flavour profile grounded in his personal taste.
“We are thrilled to partner with [Costner] and to co-create a blend that celebrates a dedication to our crafts,” says Becky Opdyke, Senior Vice President, Coffee Marketing at Keurig Dr Pepper.
“Whether [Costner] is creating and sharing stories through film and television or working on environmental conservation, he goes all in on his passions.”
Costner and the brand aim to give back to farming communities and to support sustainable agriculture through the responsible sourcing of their products.
The integrated marketing campaign supporting the partnership will mark Costner’s first brand campaign in 30 years.
“The Green Mountain Coffee Roasters team’s unwavering dedication to responsible sourcing and great tasting coffee made this an authentic partnership for me,” says Costner.
“We have some more great things coming that I think everyone’s really going to like.”
