Indonesian coffee chain Flash Coffee has secured an additional US$3 million in funding to support its goal of surpassing 70 stores around the country in 2025.
The new round of investment was led by global early-stage venture capitalist firm TA Ventures and supported by existing investor White Star Capital.
Flash Coffee reports that revenue per store has doubled over the past 12 months, and all stores are now operating profitably. It hopes to launch in two new cities as part of its 2025 expansion goals.
“The past year has been about discipline. We’ve focused on getting the fundamentals right: profitable stores, stronger teams, better menus, and spaces that reflect the modern Indonesia,” says Executive Chairman of Flash Coffee Jakob Angele.
“This latest investment will help us scale what works: beautifully designed stores, high-performing teams, and a product that speaks to today’s Indonesian consumer. We didn’t chase growth, we earned it.”
Flash Coffee has undergone an extensive store redesign in a bid to tap into its Indonesian roots. It now features the ‘Kebanggaan Indonesia’ (Proudly Indonesia) watermark on its logo, and stores highlight natural textures and regional materials.
Venture Partner and SEA Lead at TA Ventures Richard Armstrong says Flash Coffee’s redesign has helped position it to meet its lofty future targets.
“We spent significant time analysing the opportunities of this category in Southeast Asia, as a result we’re excited to join Flash Coffee’s journey,” he says.
“Today’s Indonesian consumer is cross-generational, seeking experiences that are meaningful and personal. Flash Coffee has perfectly adapted, responding to this shifting consumer landscape.”
