Pure-play coffee and tea company JDE Peet’s has appointed Peter Harf as Interim Chairman of the Board, effective immediately.
As part of the new appointment, Luc Vandevelde will step down as Interim CEO and Chairman of the Board due to unforeseen circumstances.
“On behalf of the Board, I want to thank Luc for his tenure with JDE Peet’s, from Lead Independent Director at the time of our listing to Chairman and Interim CEO. Although he can no longer dedicate the time necessary for an executive role at JDE Peet’s, we are pleased that Luc will advise JAB on its FMCG investments with the time he does have available,” says Interim Chairman of the Board Peter Harf.
“JAB has strong conviction in the long-term growth prospects of JDE Peet’s, and we are fully committed to our investment in the world’s leading pure-play coffee and tea company.”
Harf has served as Non-Executive Director of the Board since the company’s establishment. Chief Financial Officer Scott Gray will also commence the additional role of Interim CEO with immediate effect.
Amid his departure from the brand, Vandevelde will join JAB as a Senior Advisor and will focus on the FMCG (Fast-Moving Consumer Goods) sector.
Since April 2024, the company has continued in its recruitment for a permanent CEO and has considered both internal and external candidates. According to the brand, it intends to release an update later this year as it continues to finalise the process in securing a candidate.
With 265 years of knowledge and craftsmanship in the field, JDE Peet’s has roasted coffee since 1753 and is one of the world’s largest coffee companies. It has a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Old Town, Pickwick, Super, and many more.
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