JDE Peet’s has successfully completed the acquisition of Brazilian coffee and tea business Maratá’s Coffee for an undisclosed amount.
“We are delighted to welcome Maratá’s coffee and tea organisation to JDE Peet’s,” says JDE Peet’s CEO Fabien Simon.
“Maratá’s portfolio and geographical presence are highly complementary to our existing franchise in Brazil. Together, we will serve more cups across a full range of price points and product offerings while expanding our regional presence in Brazil, one of the world’s largest coffee markets.”
Maratá’s coffee and tea business is predominantly present in the northern part of Brazil through its brands Café Maratá and Chá Maratá.
The acquisition of Maratá’s, from JAV Group, was first announced in July 2023.
“I am very proud of the strong and successful coffee and tea platform we have built, and I am very pleased that by joining JDE Peet’s, the world’s leading pure-play coffee and tea company, we have secured the long-term development and success of this great business,” says JAV Group Founder José Augusto Vieira.
