JDE Peet’s, one of the leading pure-play coffee companies, has unveiled its Nature Transition Plan – Grounded in Nature – a “science-based roadmap” to protect ecosystems, strengthen farmer resilience, and secure the long-term viability of coffee production.
The company says the plan builds on nearly a decade of impact through its Common Grounds program, helping ensure coffee supply chains contribute to global nature-positive goals, while maintaining sourcing diversity across all coffee-growing countries.
Specific aims of the JDE Peet’s Nature Transition Plan include: deforestation-free coffee that goes beyond EU Deforestation Regulation compliance; expanding adoption of regenerative coffee farming practices to an additional 200,000 hectares by 2030; and a move towards 100 per cent responsibly sourced green coffee by 2028.
“Without nature there is no coffee. Nature-related risks are no longer distant threats – they are here, now, impacting coffee farmers and supply chains worldwide,” says Laurent Sagarra, VP Engagement at JDE Peet’s.
“Our Nature Transition Plan is both a clear roadmap, and a call to action for the coffee industry to work together with governments, NGOs, and coffee farmers to bend the curve on biodiversity loss and secure the future of coffee. By protecting nature, we protect coffee, communities and the shared future of our industry.”
