Keurig Dr Pepper (KDP) has launched its first Keurig product crafted in-house with a new branded coffee line.
Five blends in the new Keurig Coffee Collective are already available on the Keurig website, with a national United States (US) retail launch slated for early 2026.
In-house coffee experts Eric Taylor, Whitney Kakos, Cyrille Jannet, Alberto Azeredo, and Moira Kelly, were entrusted to come up with the five blends.
Senior Vice President, Coffee Marketing at Keurig Dr Pepper Becky Opdyke says the launch of the product will help the brand continue to establish itself as an at-home coffee market leader.
“Today is a big step in Keurig’s brand history as we debut our first ever line of coffee made by our own in-house experts,” says Opdyke.
“Millions of loyal Keurig fans already know and love us, so introducing a Keurig-branded coffee line is a natural evolution that our fans can expect us to deliver with excellence.
“The Keurig Coffee Collective is a product we know will meet consumer demand for delicious, premium quality coffee while reinforcing our leadership in the space.”
Some estimates indicate more than 40 million homes in the US use a Keurig machine, with the company’s sales in 2022 pushing US$4 billion.
The launch of the new product line comes as the brand continues work on its acquisition of JDE Peet’s, in a reported US$18 billion all-cash transaction.
KDP says its portfolio contains more than 125 owned, licensed, and parter brands, and the business clears an annual revenue in excess of US$15 billion.
