Italian espresso machine manufacturer La Cimbali marked its debut participation at the Beyond Activ summit, which took place in Singapore from 11 to 13 June, 2024.
La Cimbali will also participate in the Beyond Activ Asia Pacific (APAC) event in Sydney in early December this year.
The global event gathers leading players from the fitness and wellness sector, giving La Cimbali the platform to showcase its coffee solutions tailored for a variety of fitness and wellness centres, ranging from low-cost to premium.
“We are thrilled to bring our solutions to Beyond Activ and demonstrate how our innovative coffee machines can transform the customer experience in fitness centres,” says Millie Chan, Cimbali Group Regional Director, Asia & Pacific.
“Our participation underscores our commitment to expanding our reach and continuously improving our offerings to meet the evolving needs of our customers.”
As the exclusive coffee partner of the event, La Cimbali featured two products: the La Cimbali M200 and the La Cimbali S15.
The La Cimbali M200 is the brand’s flagship model, ideal for gyms that want to offer clients a high-end coffee experience.
At the event, the M200 showcased four carefully crafted beverages, demonstrating its versatility and high-quality output. These beverages included the Workout Brew, Bliss Protein Smoothie, Green Protein Boost, and Chest Pump Coffee Shake.
The La Cimbali S15 is better suited for self-service scenarios. At the show, it showcased three exclusive beverages, Mochaccino Muscle Fuel, Body Fuel, and Leg Day Latte Fit, highlighting its ease of use and reliability for busy fitness environments.
The offer will also include digital solutions, such as innovative payment systems.
In a statement, La Cimbali said the brand’s participation at Beyond Activ aligns with its mission to provide tailored coffee solutions that elevate customer experience in specific segments, such as fitness and wellness.
