Global coffee giant Lavazza has celebrated the opening of its newest state-of-the-art training centre in Dallas, Texas, with the facility becoming the latest addition to the world’s largest coffee training network.
The new facility is equipped with Lavazza’s most advanced espresso, brewing, and coffee innovation equipment, which the company says will serve as a hub for industry professionals, Lavazza partner baristas, distributors and coffee enthusiasts, as well as support hands-on training, certification, menu development and emerging coffee trends.
“The opening represents another milestone in Lavazza’s strategic expansion across high-growth U.S. markets and its continued mission to elevate coffee culture globally,” the company says in a statement.
“The new facility will enable Lavazza to provide closer, more consistent support to these partners and help elevate their coffee programs through continued training and collaboration.”
Daniele Foti, Vice President of Marketing at Lavazza, says the company’s investment in the new training centre “demonstrates our commitment to the region and to partners who bring the Lavazza experience to life everyday.”
“Dallas is a city of innovation and high standards, and we are excited to deepen our roots here,” says Foti.
Lavazza also began serving American Airlines earlier this year, further strengthening the brand’s footprint and commitment to the North Texas market.
