Swedish coffee roaster Löfbergs has been awarded the Sustainability Innovation Award by Food Folk, McDonald’s licensee for the Nordics.
The Sustainability Innovation Award recognises a supplier who has innovated to solve an environmental, social and governmental challenge and is said to highlight Löfbergs’ commitment to improving traceability within the supply chain.
“The award not only showcases Löfbergs’ dedication to sustainability but also demonstrates how such initiatives create value for business. Strong relationships with coffee farmers, along with a focus on quality and risk management, have allowed Löfbergs to build a trusted partnership with McDonald’s, ensuring both taste and sustainability in every cup,” says Anders Fredriksson, CEO of Löfbergs.
Löfbergs was acknowledged for its innovative digital solution, the Era of We platform, which is designed to ensure full traceability of coffee from farm to cup, to adhere to the new European Deforestation Regulation (EUDR) requirements.
The platform is said to serve as a global solution, ensuring sustainability and EUDR compliance at the product level. Furthermore, Löfbergs has been recognised by McDonald’s Global for “how they drive digital systems, their openness, collaboration, and willingness to share best practices with other suppliers”.
Löfbergs supplies coffee to McDonald’s in Sweden, Norway, and Denmark.
