L’OR Espresso, part of the JDE Peet’s group of coffee brands, has introduced a new coffee collection inspired by its partnership with Ferrari Hypercar.
The L’OR Passione Rossa coffee collection is now available in stores and has launched in 30 markets worldwide, including Australia, Singapore, and South Africa.
The collection features two capsule coffees: Maranello Espresso and Imola Ristretto. According to the brand, Maranello Espresso is a balanced, rich blend with intricate notes of red berries and dark chocolate, while the Imola Ristretto is a dark and powerful ristretto showcasing complex flavours with a creamy texture and hints of dried summer fruit.
“We are excited to introduce our new L’OR Passione Rossa collection. This collection is designed to awaken your senses and allow you to experience the power and intensity of L’OR X Ferrari,” says Fiona Hughes, General Manager of JDE Australia.
“The connection between the two iconic brands is evident: a shared passion and commitment to pursuing excellence, uncompromising in the combination of advanced technology and human craftsmanship.”
The partnership extends beyond coffee flavours, with L’OR Espresso branding to be displayed throughout Ferrari’s World Endurance Championship (WEC) event, including on the Ferrari 499P Hypercar and driver uniforms.
