Luckin Coffee has launched its Brazil Coffee Culture Festival 2.0 in collaboration with a host of Brazilian industry and government organisations to mark the commencement of the next “golden 50 years” of trade relations between China and Brazil.
The event has also marked the 10th anniversary of the China-CELAC Forum, a cooperation between China and the Community of Latin American and Caribbean States (CELAC), which comprises of 33 member states.
The announcement of Festival 2.0 has come after a landmark coffee bean purchase was signed in 2024, in which Luckin committed to buying 240,000 tonnes of coffee beans from Brazil over a five-year period.
The purchase, valued at 10 billion yuan (US$1.38 billion), is Luckin’s largest bean procurement plan to date.
Festival 2.0 was created in collaboration with organisations including the Brazilian Trade and Investment Promotion Agency (ApexBrasil), the Embassy of Brazil to China, the Brazilian Minister of Agriculture, Livestock, and Food Supply (MAPA), the Brazilian Specialty Coffee Association (BSCA), and the Brazilian Coffee Exporters Council (Cecafe).
Luckin Coffee Co-Founder and CEO Dr Jinyi Guo says the creation of Festival 2.0 marks an obvious next step between Luckin and Brazil’s coffee production industry.
“In recent years, our collaboration with Brazil’s coffee industry has seen multiple breakthroughs. We’ve joined hands with ApexBrasil and relevant Brazilian organisations to launch Luckin Coffee Brazil Coffee Culture Festival 2.0, echoing the significant consensus reached by the top leaders of China and Brazil, as well as ushering in the 2026 China-Brazil Cultural Year,” Guo says.
“We hope to jointly build Luckin Coffee into a key platform for promoting Brazilian culture and a vital bridge for cultural exchange between the two countries.
“Through over 20,000 Luckin stores, we aim to introduce Brazil to over 300 million customers of ours, fostering greater interest and appreciation for Brazilian culture while further strengthening economic ties and cultural exchange between the two countries.”
A Brazilian specialty coffee tasting competition was held on the opening day of Festival 2.0, during which 2024 World Coffee Cup Tasters Champion Dionatan Almeida – the first Brazilian to win the title – showcased the nuances of Brazilian coffee.
Luckin Coffee says it plans to open more than 30 Brazilian coffee culture themed stores across China and establish a Brazilian Coffee Museum at some point in the future.
It says it will also launch the Brazilian Smallholder Coffee Farmer Support Program alongside its Brazilian industry partners with the aim of providing small- and medium-size coffee farmers with access to sustainable farming knowledge and inclusive technologies to help them address climate change, improve productivity, and enhance living conditions.
