The German Design Council has nominated the Melitta Professional Coffee Lab in two categories for the German Brand Award 2023.
The company was the winner of the Excellence in Brand Strategy and Creation – Brand Innovation and New Business Models award and received a special mention in the category of Excellence in Brand Strategy and Creation – Brand Innovation of the Year.
“We are delighted to receive these awards,” says Sebastian Warnsmann, Head of Business Development and Customer Solutions at Melitta Professional. “Even if it does not require service personnel, my special thanks go to the numerous colleagues and partners who have brought the Coffee Lab to life with great commitment.”
Melitta Professional presents a system solution under real market conditions, based on the company’s selling proposition in the market – holistic expertise in coffee, coffee machines, technical customer service, digital solutions, financing and tailor-made solutions. For coffee professionals in the out-of-home market, the self-service coffee shop solution is intended to show what a system solution with Melitta Professional can look like.
In the Coffee Lab, guests can use two Melitta Cafina XT7 fully automatic coffee machines and pay cashless and contactless with a card or smartphone at the connected module, soon also with reusable cups, in which a rechargeable chip is integrated. The operator’s team keeps an eye on the production performance of the coffee machines, possible refill cycles and potential downtimes via the Melitta INSIGHTS online portal and via the newly developed Melitta ONSite app.
For more information, visit the Melitta Professional website.
