With the demand for better coffee pods higher than ever, Menshen has taken a different approach to raising the capsule game.
The coffee pod market continues to grow due to the increasing demand for convenience and quality among global coffee consumers. Currently, the capsule market is projected to be worth almost US$63 billion by 2032.
Menshen – a German family-owned business that’s been active in the packaging industry for more than 55 years – has taken a different, quality-first approach in its goal of producing capsules for the coffee market since entering the industry in 2011.
“We have a Centre of Excellence in Barcelona where we support our customers in developing the right solutions,” says Jan-Paul Lommerse, Menshen Single Serve Capsules Head of Commercial.
Through its multidisciplinary team of experts at the Centre of Excellence, Menshen drills down into how to get the most out of the fresh roasted coffee or soluble ingredients that are packaged in its capsules. The team test everything from the capsule itself to ingredients, and shares the knowledge gained with their customers.
In addition to its Centre of Excellence, Menshen operates production facilities around the world. Lommerse says being active in a range of markets not only allows the manufacturer to improve its customer service model but also action its sustainability goals.
“We have production plants in Europe, China, the United States, and South America,” Lommerse says.
“The company’s truly global footprint is crucial in not only forging greater understanding of local markets but also in helping create closer relationships with customers and reducing our carbon footprint.
“We have a global sales team with presence in each region, and the Sales Managers are in close contact with the Centre of Excellence, so we can support our customers with all kinds of knowledge and experience to help them succeed.”
As high-quality coffee becomes more common in capsules and customers become more discerning about the coffee they drink, Lommerse says it is crucial for companies to create the correct formula in their capsule offerings.
“Capsules look simple: you just put them in a coffee brewing machine, push the button, and your cup will be filled with coffee. What consumers don’t know is
there is a worldwide industry and an intensive knowledge base that enables
them to use this technology,” he says.
“We strive to be the natural choice for capsule filling companies by supporting them in successfully encapsulating the intrinsic values of their ingredients to enable the final consumer a perfect brew, time after time.”
The coffee capsules market is a dynamic one, driven by technological developments and changing consumer preferences.
The rising demand for premium and eco-friendly options inspires operators in this market to intensify research and development activities and search for sustainable solutions.
Lommerse says Menshen already offers easy to recycle and compostable mono-material capsules and is constantly working on developing new solutions.
“Although plastic still has a role to play in coffee capsule production, we actually focus on reducing material and applying new raw materials while maintaining perfect brewing behaviour,” he says.
“We offer integral multi-purpose and multi-format solutions to ensure sustainable and long-term success in the evolving coffee pod market.”
For more information, visit menshen.com
This article was first published in the September/October 2025 edition of Global Coffee Report. Read more HERE.
