Nestlé brand Nescafé has picked up a bronze award in the Creative B2B Market Disruption category of the Cannes Lions Awards for its sustainability campaign.
The Plantlets of the Future campaign acknowledged Nescafé’s sustainability ambitions through its coffee plantlet program. Developed in collaboration with creative agency Publicis, the campaign showcased the dedication and spirit of the people working in the sustainable coffee industry.
Through its climate-resilient plantlets program, Nescafé strives to provide training in regenerative agriculture and improve yields to aid the future of coffee cultivation. The initiative aims to build trust within the coffee farming community while also ensuring businesses have a solid foundation from which to thrive.
According to Nescafé, the program disrupts the traditional B2B supply chain model.
“The Bronze Lion for our campaign Nescafé – Plantlets of the Future reinforces the significance of our work through the Nescafé Plan,” says Axel Touzet, Head of Nestlé Coffee Brands Strategic Business Unit
“We are dedicated to supporting a resilient and sustainable future for coffee, ensuring it can be enjoyed for generations to come. We are honoured to receive this prestigious award for our beloved Nescafé brand, one of the world’s favourite coffees.”
