After first launching in the United States, Japan, China, and Australia, the Nescafé Espresso Concentrated range has officially arrived in Europe, including the United Kingdom (UK).
Each bottle of Nescafé Espresso Concentrated contains 16 servings and is available in three flavours: vanilla, caramel, and classic.
According to Nescafé, the UK now has more regular coffee drinkers (63 per cent) than tea drinkers (59 per cent), which the company attributes partly to the versatility of coffee.
“With its growing popularity among younger generations, cold coffee continues to drive growth in the coffee category,” says Axel Touzet, Head of Nestlé’s Coffee Brands Strategic Business Unit.
“Nescafé Espresso Concentrated captures what young people want in an iced coffee: convenience, personalisation, and quality. As one of our six ‘big bets’ for 2025, this latest innovation has significant growth potential, with the ability to generate over 100 million Swiss francs globally in annual sales over the coming years.”
The Nescafé Espresso Concentrated range is also set to launch across Asia, Latin America, and Europe.
