Nestlé’s largest coffee brand, Nescafé, has reached and surpassed its regenerative agricultural goal for 2025.
The company says it sourced 32 per cent of its coffee from farmers who have implemented regenerative agriculture practices in 2024.
According to the Nescafé Plan 2030 Progress Report, this achievement surpasses its 2025 goal of 20 per cent, showcasing the traction that regenerative agriculture is gaining within the farming community.
The brand aims to support coffee farmers transition to practices such as optimised fertilisation, soil cover, mulching and composting, with the aim of improving productivity and lowering their costs. The adoption of these practices also helps to reduce greenhouse gas emissions (GHG) in the coffee production process.
According to Nescafé, in 2024 participants of the Nescafé Plan achieved a reduction ranging from 20 per cent to 40 per cent of GHG emissions per kilogram of green coffee.
The challenges posed by climate change continue to affect the coffee industry, including adverse weather conditions and harsh climates. As outlined by Nescafé, this has resulted in record-high global prices for both Arabica and Robusta coffee, and a supply shortage. This company sys this underscores the need for more resilient coffee supply chains.
“Regenerative agriculture is at the heart of the Nescafé Plan and our efforts to build resilience in our coffee supply chain,” says Axel Touzet, Head of Nestlé’s Coffee Brands Strategic Business Unit.
“This third Progress Report shows that farmers are becoming increasingly aware of the benefits of these practices, as shown by the increased adoption rates. This encourages us to continue the work we do with our partners, suppliers and farmers in the regions where we source our coffee.”
Read the full report here.
