Nestlé is increasing the supply of its Nescafé Espresso Concentrate in Asia with the establishment of a new production line at its Sri Muda factory in Malaysia.
The new line is the first coffee concentrate production line in Asia and will service both domestic and international demand, including in Singapore, Oceania, and the MENA region, with plans to export to Europe in the future.
Other Nestlé brands including Milo and Nescafé are also currently manufactured at the facility.
“This investment reflects our ambition to become a leader in the rapidly expanding cold coffee segment, especially among younger consumers, who are looking for premium, café-style experiences, both at home and on the go,” says Axel Touzet, Head of Nestlé’s Strategic Coffee Business Unit.
“This factory is perfectly positioned to meet the increasing demand for Nescafé Espresso Concentrate in Asia.”
Nestlé says the decision to expand the production capacity of the Sri Muda factory is aligned with the brand’s long-term commitment to growing in Malaysia.
It says it has invested approximately US$360.1 million (CHF 290 million) in Malaysia over the past five years, with a view to invest a further US$186.6 million (CHF 150 million) in the country by 2028 to further enhance its manufacturing capabilities, digital infrastructure, and innovation capacity.
