Nestlé has expanded its use of the IBM Food Trust blockchain technology platform to its Zoégas coffee brand.
The company has launched select editions of Zoégas whole beans and roast & ground coffee in Sweden. The Summer 2020 range is a 1Rainforest Alliance certified blend of Arabica coffee beans from Brazil, Rwanda, and Colombia. Through blockchain-recorded data, coffee drinkers will now be able to trace their coffee back to the different origins.
For the first time, Nestlé partnered with a third party – The Rainforest Alliance – to independently provide reliable data beyond what is usually disclosed by the company. The Rainforest Alliance provides its own certification information, guaranteeing the traceability of the coffee. This information is directly accessible to everyone with the IBM Food Trust blockchain platform.
By scanning the QR code on the packaging, consumers can follow the coffee journey from the growing locations to the Zoégas factory in Helsingborg, Sweden, where the beans are roasted, ground, and packed. The data includes information about farmers, time of harvest, transaction certificate for the specific shipments, and roasting period.
Nestlé started using blockchain in 2017 when it joined the IBM Food Trust as a founding member. Over the past three years, Nestlé has scaled and diversified the use of blockchain platforms to bring its transparency and sustainability efforts to life for consumers.
Nestlé says it will continue to leverage technologies to create better visibility of the whole value chain of its products and lead in making supply chains more transparent.
