Nestlé has launched a new range of soluble coffee that can be used for both hot and cold consumption.
Launched under Nescafé Classic, the range comes in two flavours, caramel and hazelnut, and is currently available in Central and Eastern Europe. The products contain natural flavourings without added sugar.
“We’re excited to introduce our new range of versatile flavoured Nescafé soluble coffee, which are perfect for both hot and iced coffee beverages,” says Damien Tissot, Head of Nestlé R&D for Coffee.
“By pairing natural flavours with a smooth coffee base, we can also enable coffee drinkers to enjoy new coffee tastes and flavours while maintaining the same iconic quality.”
Axel Touzet, Head of Nestlé’s Coffee Strategic Business Unit, says both cold and flavoured coffees are currently trending with younger consumers.
“This launch is another step forward in our efforts to deliver coffee innovations that resonate with the next generation of coffee drinkers,” he says.
Earlier this year, the company launched Nescafé Espresso Concentrate, enabling consumers to create their favourite barista-style iced coffees at home. In 2023, Nescafé started its cold coffee journey by introducing Nescafé Ice Roast, its first soluble coffee designed to be enjoyed with cold water, cold milk, or over ice.
