Nescafé is launching Ice Roast, the brand’s first ever soluble coffee designed especially for consumption with cold water or milk, over ice.
“With Ice Roast, we’ve created a light-medium roast that’s ideal to drink cold, with a smooth texture and cocoa notes that unlocks new sensory territory. By applying an innovative mindset, our teams have created a new sensory experience in cold coffee,” says Damien Tissot, Head of Nestlé’s Product Technology Center Coffee.
Nescafé Ice Roast is launching in China in April, with Mexico to follow. Working closely with Nestlé’s coffee business and its markets, experts at Nestlé’s coffee research and development centre in Orbe, Switzerland, crafted this breakthrough innovation from bean to cup.
Starting with 100 per cent Robusta coffee beans, grown, and produced sustainably, Nestlé tailored the roasting profile for a lightly roasted soluble coffee without harsh or bitter notes. It optimised the extraction process for a refreshing taste and clear appearance in the cup and perfected the coffee granule structure, so it dissolves quickly and easily.
“Cold coffee is hot, with a new generation of coffee drinkers entering the category through cold. We’re really excited by this launch, because Ice Roast gives them the opportunity to enjoy an even better cup of cold coffee at home and recreate their favourite drinks,” says Donald Howat, Global Category Lead for Nescafé.
According to Nestlé, 15 per cent of coffee in the world is drunk cold, with the majority of this consumed by younger people. In line with this trend, there is rising demand for products that allow people to recreate café-style cold coffee experiences in the home.
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