As part of a survey, Swedish coffee roaster Löfbergs has found that 8 out of 10 Swedes drink coffee, with filter coffee being the clear favourite.
Löfbergs’ coffee report is a comprehensive study of Swedish coffee habits, addressing questions such as how many Swedes drink coffee, what they prefer to drink, and when.
“The survey confirms that coffee is the national beverage in Sweden, where we consume more than 1000 cups of coffee per person on average each year,” says Anders Thorén, Head of Corporate Communications at Löfbergs.
Seventy-three per cent of Swedes say filter coffee is their most common choice. Meanwhile, instant coffee, which ranks second, only accounts for 7 per cent.
Looking at the type of coffee Swedes drink regularly, the figure for filter coffee is even higher – 87 per cent – far ahead of cappuccino and espresso at 21 per cent each.
Additionally, morning coffee was the most important cup of the day for participants, with 69 per cent in agreement. Fifty-five per cent have their first coffee before 8am, and 95 per cent before noon.
The survey also shows that Swedes find it difficult to be without their coffee. When asked how hard it would be to quit drinking coffee, 57 per cent said it would be difficult or very difficult. This is significantly higher than for beer (20 per cent) and soda (11 per cent).
“This highlight just how deeply ingrained Swedish coffee culture is; the social benefits coffee provides are incredibly strong,” says Thorén.
From Löfbergs Coffee Report 2025:
Top 5 – What type of coffee do you drink most often?
- Filter coffee: 73 per cent
- Instant coffee: 7 per cent
- Espresso: 3 per cent
- French press: 3 per cent
- Capsules: 3 per cent
Top 5 – What types of coffee do you drink regularly?
- Filter coffee: 87 per cent
- Cappuccino: 21 per cent
- Espresso: 21 per cent
- Instant: 21 per cent
- Caffe latte: 18 per cent
Top 5 – Which coffee moment is most important?
- Morning: 69 per cent
- Mid-morning: 18 per cent
- Afternoon: 5 per cent
- Lunch: 3 per cent
- Evening: 1 per cent
The survey was conducted by Kantar Media. A total of 3905 people were interviewed, including 3,019 coffee drinkers, aged 18 to 79.
