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Home News

Peet’s Coffee CEO steps down, replacement named

by Daniel Woods
November 17, 2025
in Coffee Business News, News
Reading Time: 2 mins read
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Outgoing Peet's Coffee CEO and President Eric Lauterbach.

Outgoing Peet's Coffee CEO and President Eric Lauterbach. Image: Lauren Segal.

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Peet’s Coffee President and CEO Eric Lauterbach has announced he has stepped down from his position after more than 15 years with the company – the past four of which have been spent in his current role.

Over his tenure at Peet’s Lauterbach was involved in its transition to a public company to private through its acquisition by JAB, before its return to public listing with the formation of JDE Peet’s.

Lauterbach announced his departure on LinkedIn. He says he is thankful for his time spent with Peet’s Coffee, and he is looking forward to his next chapter.

“Over 15 years ago I answered a call from a recruiter from Peet’s – an easy call to take for my local brand. The choice to stay for the next 15 years was also easy as we grew to a US$1B company,” Lauterbach writes.

“I came in as a young VP of Sales who didn’t know half of what I thought I did. The years passed quickly in a growing company. Throughout this journey, I’ve been fortunate enough to work with so many dedicated ‘Peetniks’, great colleagues, and friends. People who made me better,

“Now is the right time for me to move on and create space for the next leader. It has been a huge privilege to have been part of this great company and brand, I’m humbled and grateful to have led the company as President and CEO for close to four years.

“I’m excited for the future – to reflect, recharge, and create my next chapter.”

Beginning on Monday 17 November, Stuart Heflin will step into the role as President at Peet’s Coffee.

He joins Peet’s from The Simply Good Foods Company, where he served as Senior Vice President & General Manager for Quest Nutrition.

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