Peet’s Coffee will be made available to all customers of United States (US) airline Southwest Airlines, following the announcement of a new partnership between the businesses.
It marks the first time Peet’s has teamed up with a major US airline, with Southwest operating more than 800 planes that serve in excess of 100 destinations within the United States, Puerto Rico, and Mexican and Caribbean regions.
“This is a defining moment for Peet’s,” says President and CEO of Peet’s Coffee Eric Lauterbech. “To be part of every Southwest flight means more than expanding our reach – it’s about creating memorable coffee moments in the skies.
“This partnership introduces the Peet’s experience to millions of new consumers as part of their daily ritual in a way that’s personal and meaningful.”
Peet’s is also available in 25 airports that are served by Southwest Airlines, including Denver, Houston, and Phoenix.
Executive Vice President of Customer & Brand at Southwest Airlines Tony Roach says the partnership with Peet’s is a key element of the airline improving its offering to customers.
“We are enhancing our inflight experience to better serve our customers,” Roach says.
“A great cup of coffee goes a long way in creating a comfortable and enjoyable flight – and it’s just one part of our broader effort to elevate our customers’ journey with us.”
The Off the Grid blend will debut on Southwest flights as part of the partnership’s launch from 13 August.
The blend features beans from Colombia and El Salvador in a medium roast.
