United States specialty coffee retailer Reborn Coffee has acquired a 58 per cent stake in Bbang Ssaem Bakery, a bakery chain with 31 locations across South Korea.
This acquisition follows the previously signed memorandum of understanding (MOU) between the two companies in July 2024.
This move is said to solidify Reborn Coffee’s commitment to expanding its offerings and establishing a strong presence in the bakery sector and “creates a unique opportunity to enhance brand strength”.
The acquisition also serves as a launchpad for Reborn Coffee’s entry into the South Korean franchise market, which it says will allow it to deliver premium coffee and bakery experiences to new locations through a scalable and accessible model.
In November 2024, Bbang Ssaem Bakery’s 12-month revenue was reportedly below average, at an estimated US$7 million. It is believed this acquisition positions Reborn Coffee to drive revenue for both companies.
“This acquisition marks a pivotal moment in our mission to expand Reborn Coffee’s brand footprint through strategic partnerships,” says Jay Kim, Reborn Coffee CEO.
“By acquiring Bbang Ssaem’s excellence in the bakery sector with our specialty coffee, we are creating a distinctive offering that resonates with customers. Through our franchise model, we look forward to collaborating with passionate entrepreneurs to deliver premium experiences across South Korea and beyond, setting a new standard for the cafe industry.”
