United States (US) specialty coffee retailer Reborn Coffee has signed commitments for 33 new locations through a combination of area development and franchise agreements reinforcing the company’s “aggressive” international and domestic growth strategy.
In a statement, the company said the newly secured agreements underscore the strong demand for Reborn Coffee’s specialty coffee, tea, and bakery concept, with locations planned across multiple US states and internationally.
Reborn Coffee plans to open three locations in each of the following areas: Northern California, Southern California, Florida, Georgia, Arizona, North Carolina, Tennessee, Texas, Nevada, Ohio, and international (Prague and Czech Republic).
“These agreements mark a pivotal moment in Reborn Coffee’s expansion,” says Jay Kim, CEO of Reborn Coffee.
“With our area development model, we are accelerating our footprint nationwide and internationally while ensuring strong local partnerships that will drive operational success. California remains our launchpad, and we are well-positioned to establish a presence in key US markets and beyond.”
In November 2024, the coffee retailer acquired a 58 per cent stake in Bbang Ssaem Bakery, a bakery chain with 31 locations across South Korea. The acquisition was described as a “launchpad” for the company’s entry into the South Korean franchise market.
Meanwhile, in September 2024, the brand announced a joint venture with Gaingan Humantech Co. to open three Reborn Coffee locations in Bangkok, Thailand.
