United States (US) coffee brand San Francisco Bay Coffee and agency of record Cutwater have launched a new brand platform and integrated eco-friendly campaign.
With an estimated 80 million plastic coffee pods going into US landfills daily, the brand platform, One Small Sip For a Better Tomorrow, illustrates how positive change starts with small steps.
The campaign, anchored by a series of animated films, will run throughout paid and owned channels. The creative embraces vibrant animation and highlights the brand’s certified commercially compostable OneCUP coffee pods.
“San Francisco Bay Coffee is the David in a category of Goliaths, yet they hold more true to values and practices we all want from our coffee brands. In addition to great tasting coffee, they innovate toward a better tomorrow,” says Cutwater Founder and COO Chuck McBride.
“So if we want to make these great leaps of change, all it now takes is one small sip. We chose animation because the story needed a special way to help people understand the benefits of compostable pods in a not too serious way.”
The imagery shows coffee lovers facing floods of plastic pods coming from their coffee mugs at home, the office, the road, and more.
Production and animation were led by Psyop and Wizz. Meanwhile, the pieces were brought to life by directing duo Remus & Kiki. Music, sound design, and audio post were executed by Antfood.
“San Francisco Bay Coffee is proudly farm-to-mug, and we encourage coffee enthusiasts everywhere to make a difference in the world before they even leave the house by choosing our OneCUP coffee pods,” says San Francisco Bay Coffee Director of Marketing Jennifer Greenberg.
“This effort signals our very first ad campaign, a big moment in our brand evolution. In partnership with Cutwater, we developed a vast content library to help drive brand awareness and share our ongoing mission to provide great tasting coffee while also maintaining a focus on sustainability.”
San Francisco Bay Coffee products are available for purchase online.
