The São Paulo government has created the São Paulo Coffee Routes initiative to encourage regional development and gastronomic tourism.
The inauguration of the São Paulo Coffee Routes initiative will be held at the Palácio dos Bandeirantes, Brazil, on 8 May 2025.
The initiative brings together 57 coffee-related tourist attractions in 25 municipalities in São Paulo, forming five new routes. The tourist attractions include a farm owned by a former coffee magnate, a history museum, internationally awarded coffee, and a research centre open to visitors.
The routes are:
- Cuesta, Itaqueri and Tietê Paulista Route (which comprise municipalities such as Brotas, Dois Córregos, and Dourado)
- Paulista Waters Circuit Route (Serra Negra, Monte Alegre do Sul, Amparo, and Campinas)
- Paulista Volcanic Mantiqueira Route (Caconde, Espírito Santo do Pinhal, and Águas da Prata)
- Paulista Mogiana Route (Franca, Pedregulho, Patrocínio Paulista, and Cristais Paulista)
- Alta Paulista Route (Marília and Garça)
The project aims to bring together producers, cooperatives, industry, and consumers to encourage the creation of new companies and strengthen local commerce and services.
According to the São Paulo Institute of Agricultural Economics (IEA-Apta), in 2024 the coffee sector contributed R$5 billion (US$0.85 billion) to São Paulo’s agricultural production. The plan aims to consolidate São Paulo’s position as a leading tourist and business destination in the coffee sector.
