• About
  • Subscribe
  • Advertise
  • Contact
  • MICE
Tuesday, November 25, 2025
Newsletter
SUBSCRIBE
  • Latest News
  • Features
  • Business Leaders
  • Profiles
  • Equipment
  • Research
  • Technology
  • Events
    • International Coffee Events
    • GCR Leaders Symposium
    • MICE
  • Market Reports
  • Sustainability
No Results
View All Results
  • Latest News
  • Features
  • Business Leaders
  • Profiles
  • Equipment
  • Research
  • Technology
  • Events
    • International Coffee Events
    • GCR Leaders Symposium
    • MICE
  • Market Reports
  • Sustainability
No Results
View All Results
Home News

SCA to strengthen presence in Japan with MoU

by Georgia Smith
September 29, 2025
in News, SCA
Reading Time: 2 mins read
A A
The Specialty Coffee Association of Japan and the Specialty Coffee Association have signed a MoU at the SCAJ Conference in Tokyo.

Image: Specialty Coffee Association

Share on FacebookShare on Twitter

The Specialty Coffee Association of Japan (SCAJ) and the Specialty Coffee Association (SCA) have signed a Memorandum of Understanding (MoU) at the SCAJ Conference in Tokyo, Japan.

The MoU aims to establish a commitment to the global collaboration of specialty coffee education, and to promote education and professional development of the Coffee Value Assessment (CVA) in Japan.

Under this partnership, SCAJ aims to broaden access to CVA and Q Program education for Japanese coffee professionals while aligning local practices with global standards. The collaboration is designed to prioritise developing a network of CVA instructors, enhancing the accessibility and understanding for Japanese stakeholders, and promoting training opportunities throughout the coffee value chain.

“It is my great pleasure that, within the long-standing friendship between SCA and SCAJ, we are able to conclude this MoU today,” says Yoshihito Kato, President of SCAJ.

“Through the cooperation of our two associations, we aim to deepen the understanding of specialty coffee, raise awareness of its value and further promote its development. We sincerely hope this agreement will enrich the global coffee community and strengthen our shared journey together.”

Developed by the SCA, the CVA is a tool designed to evaluate coffee quality across four dimensions: physical, descriptive, affective, and extrinsic. The Assessment is already used in many coffee producing countries, providing a shared language for producers, buyers, and educators to communicate quality and value in new ways.

“Our collaboration with SCAJ reflects a shared vision for the future of specialty coffee,” says Yannis Apostolopoulos, CEO of the SCA.

“By expanding education and professional opportunities, we are investing in the people who shape coffee’s future and helping to make coffee better, together.”

Related Posts

Instant coffee from Brazil is still subject to a 50 per cent import tariff according to ABICS.

More than meets the eye to US, Brazil tariff removal

by Daniel Woods
November 24, 2025

While there has been widescale praise within the coffee industry from the scrapping of United States (US) tariffs on green...

Starbucks CEO Brian Niccol and Tata Group Chairman Natarajan Chandrasekaran. Image: Starbucks.

Starbucks India targets empowerment of 10,000 farmers

by Daniel Woods
November 24, 2025

Starbucks has established a Farmer Support Partnership (FSP) in India, where it will collaborate with Tata Starbucks to “empower 10,000...

Image: Brambati S.p.A.

Brambati unveils new generation of electric roasters

by Meg Kennedy
November 21, 2025

Italian coffee processing equipment manufacturer Brambati S.p.A. has unveiled its new generation of electric roasters, with a focus on high...

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.
Prime Creative Media launched Global Coffee Report in April 2011 with the aim of promoting, growing and informing the global coffee industry through the provision of the most relevant and current information and in-depth analysis from the sector’s most influential voices.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About Global Coffee Report

  • About
  • Advertise
  • Subscribe
  • Magazine
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • Latest News
  • Profiles
  • Products
  • Market Reports
  • Technology
  • Equipment
  • Marketing

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
SUBSCRIBE
  • News
  • Features
  • Business Leaders
  • Profiles
  • Equipment
  • Research & Development
  • Technology
  • Events
    • International Coffee Events
    • GCR Leaders Symposium
    • MICE
  • Market Reports
  • Sustainability
  • About Us
  • Advertise with Global Coffee Report
  • Latest Magazine
  • Contact Global Coffee Report

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited