SEB Professional Beverage will showcase its multi-brand solutions from WMF, Schaerer, Curtis, La San Marco, and Zummo at Host Milano 2025 from 17 to 21 October.
A highlight at Host for the company will be the release of a trio of new WMF machines, designed for small- to medium-size venues.
The three new WMF machines include the WMF Perfection Office, WMF Elevation, and the WMF Peak. Each machine aims to combine quality with simplicity, transforming everyday coffee moments into premium experiences.
“Host Milano is a global stage where we share our latest technologies, strengthen partnerships, and inspire new possibilities,” says Martin Zouhar, Executive VP at SEB Professional Beverage.
“With innovation, sustainability, and digitalisation at our core, we’re not just following trends – we’re shaping the future of coffee culture and out-of-home beverages worldwide.”
Other highlights include the Espresso Italiano Champion competition with La San Marco and IEI (Istituto Espresso Italiano), and live barista shows and latte art, featuring WMF espresso NEXT Brand Ambassador Daniel Gerlach.
International tradeshow Host Milano takes place at Fiera Milano in Rho, Milan, Italy, from 17 to 21 October.
