As part of its rebrand from Spirit Animal Coffee, Honduran coffee roaster Spirit Origin is preparing to open what it has labelled Central America’s largest integrated specialty coffee experience.
The 12,000-square-foot flagship in Roatán will host a coffee omakase room that is only available through reservation, a roastery, a specialty coffee shop, and a full-service restaurant called ‘From the Roots’.
Spirit Origin CEO and Co-Founder, Paul Gromek, says the new name more precisely reflects the brand’s long-standing commitment to coffee provenance.
“This rebrand is not a reinvention, but a refinement,” says Gromek.
“Spirit Origin represents who we are and who we have always been, deeply connected to origin, uncompromising in quality, and focused on building a meaningful, transparent coffee experience where coffee itself begins.”
In addition to the sprawling specialty coffee experience, the brand is also introducing fully compostable packaging across all its retail coffee offerings, as well as expanding its long-term investment in Honduras by launching a coffee supply chain training program open to Honduran participants.
