Starbucks reported a record US$16.4 billion in revenue for the 2014 fiscal year, reporting an 11 per cent increase in net revenue. Global comparable store sales increased 6 per cent over the year, with the China/Asia Pacific region continuing to lead growth at 7 per cent increase in sales. The Americas segment saw its comparable store sales increas by 6 per cent, while the EMEA region saw a very healthy 5 per cent increase in comparable store sales. Over the year, Starbucks opened 1599 net new stores globally, including 742 in the China/Asia Pacific region, 698 in the Americas region, and 171 in EMEA. In a statement, Starbucks President, CEO and Chairman Howard Schultz said the performance was “extraordinary”. The company released 2015 targets of 16 – 18 per cent revenue growth, including over US$1 billion in incremental revenue coming from the previously announced planned acquisition of Starbucks Japan.
Pros and cons to fresh EUDR delays
The recently announced new delays to the European Union Deforestation Regulation (EUDR) have split the coffee industry. While over the...




