Starbucks has been announced as the Official Coffee Partner of the 2028 Los Angeles Olympic and Paralympic Games (LA28) and Team USA.
As part of the agreement, Starbucks will be part of numerous aspects of the Games in the United States’ Olympic and Paralympic Village, and will extend the “café experience” at competition venues, volunteer hubs, and other areas to serve coffee to athletes, fans, and spectators.
“As the Official Coffee Partner of the LA28 Games and Team USA, we are brewing more than great coffee – we are championing a global celebration,” says EVP and Global Chief Branding Officer of Starbucks Coffee Company, Tressie Lieberman.
“Core to our mission is a commitment to inspire and nurture the human spirit – one person, one cup, one neighbourhood at a time.
“Starbucks is proud to bring connection, culture, community, and incredible coffee to the world stage.”
The coffee brand will also partner with NBCUniversal in its multi-platform coverage of the Olympic and Paralympic Winter Games Milano Cortina 2026 in addition to LA28.
There are more than 1000 Starbucks stores in the broader Los Angeles region, with the brand opening its first location in the city almost 35 years ago.
LA28 Chairperson and President Casey Wasserman says Starbucks’ close connection with the local Los Angeles community will help foster an even more exciting Games experience for athletes and fans.
“This is our chance to co-create a Games that will resonate for generations to come, and welcoming Starbucks to the LA28 and TeamUSA family marks the coming together of a world-class brand and a globally embraced event, with a shared commitment to shaping culture and community,” says Wasserman.
“This partnership will unite Starbucks’ deep connection with communities across the country with what will be one of the most iconic and powerful platforms in all of sports: the LA28 Olympic and Paralympic Games.”
