From 2 March, Starbucks customers across the United States can enjoy oat milk alongside Starbucks’ new spring menu at stores nationwide.
“We’re pleased to bring Oatly oat milk to Starbucks stores nationwide in the US, something our customers have asked for as they increasingly seek a variety of plant-based choices,” says Luigi Bonini, Senior Vice President, Global Product Innovation at Starbucks.
“When selecting an oat milk, we looked for a high-quality ingredient that is not only delicious, but also complements our coffees and inspires new handcrafted beverages like the Iced Brown Sugar Oat milk Shaken Espresso and Honey Oat milk Latte. Oatly’s oat milk has a smooth and velvety texture, foams beautifully, and pairs perfectly in our light and dark roast coffees, opening up new possibilities for beverage innovation at Starbucks.”
Starbucks says oat milk has become a new standard in US coffee shops and home fridges.
It initiated the national expansion following positive Starbucks employee and customer feedback from regional roll-outs of Oatly oat milk across the Mid-West and California. Oat milk is the fourth non-dairy milk alternative available for customers in the US to enjoy, alongside soy milk, coconut milk, and almond milk.
Starbucks first started offering non-dairy milk at its stores in the US in 1997 with the addition of soymilk, followed by coconut milk in 2015 and almond milk in 2016. Starbucks also offers non-dairy creamers available in the grocery aisle, in partnership with Nestlé through its global coffee alliance.
“We know from experience that we’re in the midst of a plant-based revolution,” says Toni Petersson, Oatly CEO.
“We’re excited to be part of Starbucks ongoing commitment to sustainability. With this next step, together we’re able to reach that many more people across the US.”
The addition of oat milk to Starbucks’ US menu is the latest progress in the company’s ongoing commitment to be a resource positive company and is one of the ways the company is pursuing its goal to reduce its carbon footprint by 50 per cent.
