Vietnam’s status as a world-leading coffee exporter has only strengthened in the past six months, with the Vietnam Coffee and Coca Association (VICOA) reporting the country exported about 1.1 million tons of coffee from January to July 2025.
The first ten months of the 2024/25 crop year (October 2024 to July 2025) has reached about 1.35 million tons, valued at US$7.5 billion. It is the first time Vietnam’s coffee export revenues have surpassed US$7 billion in a single crop year.
Europe remains Vietnam’s largest market, accounting for about US$3.6 billion of its exports, with Germany increasing its demand for Vietnamese-grown coffee by 113 per cent.
Exports to the United States (US) also increased 76 per cent, while Japan (56 per cent), South Korea (69 per cent), and China (24 per cent) also increased demand.
Vietnam’s Ministry of Agriculture and Environment says incoming deforestation regulations and continuing tariff uncertainty could stand to benefit Vietnam’s coffee industry further.
“In the final months of 2025, Vietnamese coffee is expected to benefit from favourable external conditions,” the Ministry says. “The European Union’s deforestation-free regulation (EUDR), effective 1 January 2026, is seen as a challenge for many producers, but Vietnam is already well prepared, giving its coffee a competitive edge.
“Meanwhile, the US has imposed retaliatory tariffs of up to 50 per cent on Brazilian goods, offering Vietnam significant price advantages in a crucial market.
“Domestic enterprises have invested heavily in deep processing, applied traceability technologies, and capitalised on free trade agreements such as the EVFTA and CPTPP. These efforts have boosted quality and value, helping Vietnamese coffee secure a stronger foothold in demanding markets across Europe, the Americas, and Asia.”
Rising global coffee prices saw Vietnam’s average export price in the first seven months of the 2025 calendar year average US$5670 per ton – a year-on-year increase of 53 per cent.
There are expectations the crop export yield will surpass US$8 billion by the end of September 2025, according to the Ministry.
“With momentum building, the $US$7.5 billion export target for 2025 is already within reach. The industry is now eying an US$8 billion milestone – a level never before achieved,” the Ministry says.
“Beyond its economic significance, this breakthrough underscores Vietnam’s rising coffee brand on the global stage, laying a foundation for sustainable an prosperous growth in the years ahead.”
To ease ongoing financial pressures on the industry, VICOFA has proposed the Ministry of Finance exempt green coffee beans from value-added tax to further reduce costs and support sustainable growth.
